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How Argan Oil Became the Hero of Hair Care Routines?

How Argan Oil Became the Hero of Hair Care Routines

Some of our most prized beauty secrets have been with us for years. Argan oil has been an ingredient in its home country of Morocco for centuries that has helped the health and beauty of skin and hair. Known as “liquid gold” with its rich color and raw power, it is a highly beautifying and healing hair oil rich in natural nutrients. Argan oil is an essential ingredient, a miraculous ingredient we love to use in formulations that promise incredible shine and softness.

Origin of Argan Oil

Argan oil is a product of the argan tree native to Morocco. Known as the "iron tree" because of its very hard wood, the tree grows in arid climates and produces a fleshy, round fruit. Inside the fruit is a nut containing three kernels filled with valuable argan oil. The oil is extracted before the fruit is dried and the pulp removed, before the nuts are cracked and filtered for purity.

The Rich History of Argan Oil

Used by the Atlas Barbers for centuries, Argan Oil is appreciated for its culinary, therapeutic and cosmetic properties. It is especially known for nourishing, strengthening and repairing the skin and hair.

An Overview of the Ingredients of Argan Oil

Argan oil is a naturally luxurious ingredient rich in antioxidants, vitamin E, and fatty acids such as oleic and linoleic acids. Extremely nourishing for the hair, it has a sensual texture and a nutty scent that enriches hair products with an earthy intensity.

Benefits of Argan Oil on Hair Care

Speaking of the wonderful effects of argan oil on hair, at its most basic level, it is an amazing moisturizer. The nourishing and rich argan oil lubricates the hair to help it retain proper moisture. Argan oil also has a deeply penetrating softening effect on the hair, making it an excellent conditioner. It is highly restorative, protects the hair's protective layer and can reverse damage from chemical treatments and heat styling. It nourishes the scalp, seals split ends and protects the length of the fiber, fighting brittleness from root to tip and promoting the growth of strong, healthy hair.

Finally, argan oil is great for fighting frizzy hair and for conditioning hair. The result is an incredible shine and a glossy, radiant finish.
You can visit our store to examine our 100% natural argan oil products, which are also known as liquid gold.


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